May 4, 2016

Spring/Summer 2016 Beauty Trends

Let’s get into a little marketing chat, shall we? …As much as I adore makeup, my educational and professional background does include NINE (yes, I’m getting wiser) years of pro communication/marketing experience, so I do enjoy the biz side almost as much as the creative side of the beauty industry… By now, we all are aware what age range categorizes ‘millenials’ and as the older half of us mature, there’s a new generation that’s starting to call the shots. I knowww, just when you were getting accustomed to millenials being all the rage at work… enter: Generation Z (born 1995-2010).

With their pulse on technology, they’re completely changing the way brands interact in the marketplace and we’ve definitely started seeing this in a huge way in the beauty world. Let’s check out some of the trends you may find this spring/summer 2016 and beyond…

Spring 2016 Beauty Trends from a marketing standpoint - how can brands stay relevant to Generation Z on brighterdarling.com.

Spring/summer 2016 Beauty Trends from a marketing standpoint - how can brands stay relevant to Generation Z on brighterdarling.com.

What do you think of these trends? Like ’em/love ’em/think they’re pretentious? Are you seeing more of this when you shop or do you think this is a true ‘trend’ that won’t last the test of time? Sound off below in the comments… I’d love to hear what others think!

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Happy trendsetting,

-Steffanie

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