A couple of weeks ago, I stumbled upon an article that said something like, “If you love Beautycounter, try these clean beauty brands!” Within the list was a newly founded, woman-owned website called NakedPoppy. The idea behind the site is that you fill out a quiz based on your skin type, coloring, and beauty preferences… and then NakedPoppy will use its sophisticated algorithm to give you a list of products (makeup and skincare) that are perfect for you. I figured this was a must-do, so here’s my experience trying NakedPoppy…
NakedPoppy is very similar to Beautycounter, in terms of their goal is to provide clean beauty that is high performing.. that means great pigmentation, luxurious textures, and long-lasting abilities.
NakedPoppy does not create their own products exclusively… they are a third party seller of other clean brands.
They also are leaping bunny certified (like Beautycounter), and take into account fair labor practices very seriously (like Beautycounter).
They have a “No List,” extremely similar to Beautycounter’s Never List.
The one difference I noticed with NakedPoppy versus Beautycounter, was their ingredients are slightly more strict than Beautycounter… in that they do not allow Talc in any of their products (look for Beautycounter’s talc free formulas soooon!), and they don’t use the preservative Phenoxyethanol, which Beautycounter does (in extremely low concentrations… just enough to prevent bacteria and growth from growing… but in studies with Tufts University, the levels in Beautycounter products have proven to be insignificant to human toxicity).
These images are taken straight from the website, so I don’t botch exactly what NakedPoppy’s goals are:
Alright, let’s get into what products I picked and what I thought about them…
The list of recommendations suited for me was pretty extensive… I got 12 recommendations for makeup.
The list of recommendations for skincare was 26 items… I cannot even begin to tell you how many options. It was a lot overwhelming deciding what I wanted to try.
If you are new to NakedPoppy, they do offer a 15% off code if you purchase three or more products. So I decided to try four items. Two makeup, two skincare.
I ordered a lipstick and the concealer recommendations.
The lipstick was a tinted balm formula from Rituel de Fille, in shade Narcissus ($24). I was excited about this shade because it appeared to be a light coral beige… up my alley!
The concealer was by Clove and Hallow ($20). They recommended shade 4 for my skin tone, but I chose to go up a notch to shade 3 for brightening under my eyes.
Overall, the lip balm was the biggest fail of the entire order. I thought it was extremely small (very slim… like legitimately the thickness of a Bic pen). I didn’t like the Lavender scent on my lips, and the shade was not exactly what I thought… more of a light terracotta brown and the texture was a bit too dry for my liking. I ended up returning this lipstick.
The concealer, on the other hand, was a huge hit. I’ve been using it pretty regularly since getting it a month ago! Most clean beauty concealers I’ve tried are not able to compete with my Tarte Shape Tape. The coverage just isn’t there… or it’s just too hydrating/creases. The Clove and Hallow is high pigmentation, very lightweight/mousse-like, and blends like magic into the skin.
Is it a dupe for Tarte Shape Tape? No. But it’s the closest I’ve found so far in clean beauty world.
As mentioned, I was pretty overwhelmed with all the skincare options they recommended and I have been in a great groove with my skincare routine using my current products… so I was also a little nervous to try new things.
I decided on a facial refreshing mist because I have been finishing up my ‘dirty’ makeup setting sprays (Too Faced Hangover Rx Spray, Urban Decay All Nighter, MAC Fix+) and wanted to replace them with cleaner options.
I have the Beautycounter Brightening Mist, which is an amazing makeup setting spray, but of course, it’s great to try other brands to review for you all.
So I picked the Ere Perez Herbal Face Tonic ($26). It’s very clean and basic… featuring Witch Hazel, Tea Tree, Geranium, Aloe, Green Tea, and Rosemary.
This Face Tonic is a great toner after cleansing, but it doesn’t do a great job at setting my makeup because it’s a bit too hydrating. If you are more dry, this would be nice.
The other product I ordered was the Blue Aura Cleansing Water ($39) from Odacite. Yes, this seems silly in hindsight because they’re essentially two of the same type of product lol.. but as I mentioned, I was scared to try a face wash or moisturizer or serum when I have a good groove going on right now.
I figured a facial mist and micellar water had the lowest risk of breaking me out… even though NakedPoppy does free returns!
The Cleansing Water is very nice… I was attracted to the ingredients because it contains Neem (great for acne prone skin) and Tumeric (great for brightening and is a nice anti oxidant to help protect against environmental pollutants).
To be totally honest, it’s overpriced in my opinion. But the packaging is beautiful (glass bottle) and it smells amazing… with a clean, naturally-derived fragrance. It does a great job at removing any excess mascara/eyeliner.
I REALLY love the idea behind the NakedPoppy website and the algorithm was fairly accurate in terms of products that should flatter my skin tone and help my skin type.
I loved trying new, high performing clean beauty brands to see how they compare to what I’ve used in the past.
The website is easy to navigate, the shipping was free, returns are free and it was a fun experience, overall.
If you want to try NakedPoppy, don’t forget to use the 15% off code if you order three or more recommended products!
Hope this was fun and helpful if you’re testing out the clean beauty waters with me.