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The L’Oreal Infallible Lip Paints ($7.99-9.99) have started to trickle into mass retailers nationwide and the beauty blogging community is a-buzz! So far, I’ve only seen them at one of my local Ultas and at the Bed, Bath and Beyond by me that has beauty products. Officially launching this month, you should start seeing these everywhere L’Oreal is sold. I picked up the two more generic peachy pink shades because I’m lame and I play it safe with lip color 99% of the time. But the line has 14+ shades to choose from – ranging from neutrals to crazy colors like teal, blue, and lilac. Are these a liquid lipstick? Gloss? Stain? Let’s get to my L’Oreal Infallible Lip Paints review and find out.
Color and Texture
When I first heard about the L’Oreal Infallible Lip Paints, I figured they were L’Oreal’s version of the ColourPop Ultra Satin Lips. A full-color lip product somewhere between the very drying matte liquid lipsticks and a cream lipstick (like the NYX Soft Matte Lip Creams). But the Lip Paints are definitely NOT a matte formula but not a satin cream, either. They also have zero staining qualities.
Upon initial application, they’re creamy, shiny and deliver full coverage pigmentation. They never dry down to a matte or even satin finish. They stay glossy… but not as glossy as a lip gloss. The Lip Paints have a familiar L’Oreal subtly fruity scent, but it’s not at all overpowering or annoying (and I’m hyper sensitive to lip color scent/fragrance).
Since they’re a part of the Infallible range, I figured they would be long-wearing. They’re not any more long wearing than a traditional cream/satin lipstick formula. I would say estimate a solid four hours of wear without eating or drinking before reapplication.
L’Oreal describes this line up as lacquered-finish, high pigment lip paint with a designer applicator that delivers comfortable-to-wear, full color in one stroke. That’s pretty spot on.
As for the ‘designer applicator,’ you tell me. The applicator is one I’ve never seen before on any other lip products, but I’m not sure what makes it designer. Can’t it be ‘exclusive,’ or ‘customized’? It’s a doe-foot felt applicator with a curved tip that allows a bit of product to pool in the center – therefore ensuring that full-color application in one stroke.
Overall, I’d classify the Infallible Lip Paints as a glossy finish lip cream. Think of it as a creamy lipstick bullet melted down with a bit of gloss added in. I like them and would definitely recommend checking them out if you’re looking for a quick and impactful pop of color on the lip at an affordable price. Find the full line of colors at Ulta online here.
Which do you prefer and/or which shades would you pick up? I hear the Taupe shade is going to be quite the hit!
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