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I’ve been getting highlights of some sort in my naturally light brown hair since I was 13. That’s nearly 18 years of my life color treating. As someone with Latin heritage, even though my base color isn’t dark brown/black, my hair pulls warm/brassy VERY easily. I have tried countless purple shampoos that did nothing but dry out my hair and purple conditioners that just seemed like a dash of purple food coloring was added to a cheap mild conditioner. I finally had enough and consulted a new hairdresser (and ironically, my platinum blonde brow groomer in Houston), and they recommended the two MUST HAVES I’m talking about today to truly keep blonde hair ashy FOR GOOD.